Shopper Insights · Research Professional | Demo Access
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Explore purchase trends, shopping patterns and category opportunities using Naivas shopper intelligence.
Understand shopping behaviour across the Naivas retail network. Sample figures are synthetic and don't represent real Naivas transactions or the Kenyan market.
Laundry DetergentsCooking Oil2/5 compared
Region
Monthly view only · weekly demo data not available
Category comparison
DEMO DATALaundry Detergents vs Cooking Oil
Indexed purchase interest · Jan–Oct 2026 · all demo regions
Trending
DEMO DATAHighest recent interest
Average index over the last three months of the period.
- 1TeaAvg 99+2.3%
- 2Fresh MilkAvg 97+6.5%
- 3RiceAvg 96+19.0%
- 4Maize FlourAvg 96+8.9%
- 5Laundry DetergentsAvg 95+53.4%
Momentum
DEMO DATAFastest-growing categories
Repeat
DEMO DATARepeat purchase leaders
Share of category buyers who bought again in the period.
- Fresh Milk72%
- Maize Flour69%
- Baby Care66%
- Sugar64%
- Tea62%
Regional
DEMO DATAWhere laundry detergents is strongest
Nairobi
100
Kiambu
89
Mombasa
81
Nakuru
81
Kisumu
81
Eldoret
66
Stronger (90+) Weaker (<75)
My Research
DEMO DATARecently saved
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