WorkspaceOverview
Good morning, welcome to Naivas Retail Media.
Reach real shoppers. Drive measurable sales.
Demo environment. All audience, performance and campaign data is fictional.
Total media spend
KES 482,650
12.8%vs. previous period
Active campaigns
01
1 newthis month
Shoppers reached
380,700
8.2%unique shoppers
Attributed retail sales
KES 1.84M
3.8×return on ad spend
Campaign performance
Media spend vs. attributed retail sales · demo data
Media spend Attributed sales Nov 1 – 30, 2026
Audience insights
Available for your brands
Category shoppers
Bought home care recently
84,200
+6.4%
Lapsed buyers
No purchase in 90+ days
31,800
+2.1%
New-to-brand
Category buyers, new to you
56,400
+11.2%
Recent campaigns
Your latest campaign activity · demo data
| Campaign | Product / category | Channel | Budget | Status | Results | Action |
|---|---|---|---|---|---|---|
Fresh Home Launch Savanna Fresh | Home care | Meta | KES 185,000 | Live | 184,290Sales KES 642,800 | |
Weekend Cleaning Essentials Savanna Spark | Household | TikTok | KES 120,000 | Pending Approval | Awaiting review | |
Win Back Category Shoppers Savanna Home | Home care | Google DV360 | KES 95,000 | Completed | 96,410Sales KES 318,500 |
How it works
From brief to measurable results
Select audience
Create ad
Get approval
Reach shoppers
Measure sales
Privacy-first by design
Powered by purchase intelligence
Eligible, permissioned Naivas purchase patterns can inform advertising audiences—so you can reach relevant shoppers without disclosing individual customer records.
Audience sizes are simulated for this demo