Campaign analytics

Demo data · simulated measurement

From advertising to the shopping basket.

Illustrative reporting linking media delivery to aggregated Naivas retail outcomes. No real purchase matching has occurred.

Client report

Campaign

Live

Section 1

DEMO DATA

Campaign performance

Media delivery across selected channels. Reach is de-duplicated across channels using an illustrative overlap assumption.

Media spend

KES 185.0K

Impressions

1.03M

Reach

271.9K

Clicks

11.8K

CPM

KES 180

CTR

1.15%

Daily spend & attributed sales (KES)

Daily impressions & clicks

Section 2

DEMO DATA

Purchase attribution

Purchases by exposed, matched shoppers within a simulated 14-day window. Attributed sales are not the same as incremental sales — see Sales Lift below.

Attributed retail sales

KES 604.7K

Attributed units

1,733

At KES 349 avg. shelf price

ROAS (attributed)

3.27×

Attributed sales ÷ media spend

New-to-brand purchasers

691

40% of attributed units

Repeat purchase rate

28%

Bought again within window

Ad exposure

1.03M impressions

Retail visit / purchase

In-store & online baskets

Matched transaction

Hashed, permissioned loyalty match

Aggregate sales reporting

No individual records shared

Sales linkable in simulated model

64%

Share of product sales from identifiable, consented loyalty transactions. The remainder cannot be linked to ad exposure.

Section 3

DEMO DATA

Sales Lift

An optional simulated test-vs-control study. Results are fictional and illustrative.

Start the simulation to compare an exposed group with a randomly held-out control group.

Credible incrementality requires a valid experimental design — randomised holdouts, adequate sample sizes and a pre-registered measurement window. It cannot be inferred from attributed conversions, which include purchases that would have happened anyway.

Section 4

DEMO DATA

Shopper insights

Aggregated, de-identified patterns only. No names, phone numbers, receipts or individual histories are displayed.

Basket categories of attributed shoppers

Laundry & Household Care38%

Dishwashing17%

Surface Care13%

Fresh produce14%

Beverages10%

Personal care8%

Purchase recency

0–7 days31%

8–30 days36%

31–90 days22%

91+ days11%

Regional attributed sales

NairobiKES 261.1K

KiambuKES 82.5K

MombasaKES 96.2K

NakuruKES 61.8K

KisumuKES 55.0K

EldoretKES 48.1K

New vs returning buyers (units)

New to category277

New to brand415

Returning1,041

Product	Category	Attributed units	Attributed sales
Savanna Multi-Surface Cleaner 500ml	Surface Care	1,733	KES 604.7K

Section 5

DEMO DATA

Channel comparison

N/A marks metrics the simulated model cannot validly report for a channel.

Channel	Media spend	Reach	Clicks	Attributed sales	ROAS	Measurement limitations
Facebook & Instagram	KES 185.0K	331.5K	11.3K	KES 604.7K	3.27×	Matched via hashed, consented identifiers; view-through window simulated at 7 days.

Section 6

Client report

A presentation-ready summary you can save as PDF from the browser.

Open client report

All metrics are DEMO DATA generated from campaign settings. They do not represent real platform reporting, purchase matching or incrementality.